Advertising is expensive and a lot of costumers nowadays don’t even bother to look at the colourful product and company information distributed via newspapers and magazines.
A cost efficient and easy way is to reach the audience by newspaper and marketing articles. Distributing information about your company and your products directly to journalist in key positions helps you to get into the German market.

There is no guarantee that journalist and editors will include your information in their newspapers and magazines - but experience shows that some will, especially if the information you want to distribute comes in a high quality standardised format, the “Pressemitteilung”. Creating and distributing Pressemitteilungen for the German market will cost only a fraction of classic advertising and marketing. Yet your chances of higher sales in Germany will grow rapidly.

Here you will find a short overview over the basic instruments used by Public Relations to bring your information to the audience:

Example: Press Release

Press releases are a major tool for Public Relations. Working with the press means that you have to build up a relationship of trust with journalists and editors. Therefore Public Relations should be regarded as a long term involvement. Press releases give information and facts to journalists. Advertisment and lifestyle language can ruin a good information quickly. A responsible Public Relations Consultant will tell you the dos and don’ts for working with the press.

Example: Business Report

Many companies have to write business reports. But they don’t have to be just plain numbers in columns. Business reports are an ideal way tho transport an image of success and sympathy at the same time. Just think about a stunning report portraing a worker abroad. Or imagine an artist redecorating the style of your business report. there are hundrets of possibilities…

Example: Texts for Websites

A website is the public relations playground. This is where you communicate with your customers and your competitor at the same time. And the search engines on the internet are usually in on it too! So again it’s reputable work, testing and imagination that brings you ahead of the competitors. A Public Relation Consultant will help you with the right choices on how to make your webpages worthwhile.